HOW ON-DEMAND ACCESS CAN INCREASE PROVIDER ENGAGEMENT
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In today’s virtual environment, customers are seeking out engaging information on their time. Sometimes that means that they want product information in-between meetings or patient visits. Occasionally that means that they will squeeze in a few work moments in the evenings and on weekends. So that begs the question…
What are your team members doing to facilitate provider-led engagements?
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Jeff Wray, digital analyst, states that with the number of (team members) allowed visits to doctors leveling off after years of decline—and doctors indicating a renewed willingness to talk with representatives—pharma companies can use them as a bridge between the ‘old way’ of business (in-person visits) and the ‘new way’ of business (digital information, education and access).
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BY ANY OTHER NAME?
Our mlVirtual Office has the ability to greet your providers by name. Seeing and hearing one’s name is considered a self-representative behavior. That means that it is easy to cite among words, background noise, and (of course) endless e-mail clutter.
Chat with us below and let us show you this capability!
DOES USER-LED ENGAGEMENT PROVIDE RESULTS?
User-led engagement is very powerful and increases interactivity with brand materials. In fact, users who are exposed to a customized media environment have greater behavioral intention for interacting with media.
The mlVirtualOffice uses this free-choice learning behavior by creating a space that a customer can engage with meaningful materials immediately when they have a need.
WHAT CONTENT ARE PROVIDERS SEEKING?
A recent study cited in Fierce Pharma states that providers can sometimes see representative visits as redundant. In order to cut through the noise, especially during this time, providers need to be presented with meaningful information in a new way.
The mlVirtualOffice can greet the provider with meaningful market access material, new clinical data, sample requests, access to patient programs/materials, and a knowledge base that would provide on-demand product information.
HOW DO I TRACK RESULTS?
The mlVirtualOffice has rich reporting metrics that let you and your team know which providers have shown activity with your office. Additionally, your teams will benefit from one-click scheduling from providers directly to their Outlook calendars.
Meeting requests plus weekly reporting let your team know the mlVirtualOffice is working for them.