medical leverage helps a medium-sized pharmaceutical client
expand its reach and increase its exposure
by fostering relationships with hard-to-contact key thought leaders.
SITUATION
The medical leverage team’s experience with quickly identifying and engaging KTLs enabled them to plug in as an extension of the client.
SOLUTION
The medical leverage team’s experience with quickly identifying and engaging KTLs enabled them to plug in as an extension of the client.
The medical leverage project team understood the client’s situation as having no one-on-one meetings secured, not possessing KTL contact information, and lacking a private space for the interviews. These problems were compounded by a tight timeline.
First, medical leverage mobilized its network of meeting planners to source missing contact information for hundreds of KTLs, verified their attendance, and recruited them to important one-on-one meetings with the client’s executive leadership. The medical leverage team also worked to secure prime meeting locations just steps away from the conference. As a result of the proactive, flawless execution of the KTL meetings, medical leverage was asked to also coordinate client pre-conference and post-conference meetings, including food and beverage.
The medical leverage team set up 131 important one-on-one meetings between the
client’s marketing executives and KTLs to gain compliant, unpaid, feedback about rare disease products.
“The medical leverage team helped our company establish and nurture KTL relationships by securing meetings that we may have never held,” said Julie.
medical leverage tracked conferences and coordinated KTL meetings for the client for the remainder of the year. They also ensured the client’s presence at key congress events.
Well in advance of a conference, the medical leverage team always made sure that the client had a complete (real-time) agenda so that everybody knew where to go and what to expect. At the conference, the team handled everything—from booking hotel rooms to stocking meeting rooms with refreshments.
The client found medical leverage’s mobile app (mlKonnect) to be beneficial, as it managed contact information, recruited health care providers, provided a schedule of events, and documented meetings.
“I had a very positive experience with the app,” said Julie. “I thought it was great because the app had a calendar that indicated who our team members were meeting with, and it was able to update itself in real-time.”
By the program’s culmination, physicians looked forward to meeting with the client and knew medical leverage’s project managers on a first-name basis. KTLs were even willing to answer personal text messages from medical leverage’s project managers immediately.
“Originally, we thought we could do everything for ourselves,” said Julie. “But after working with medical leverage, we achieved one of our goals by growing the number of KTL meetings as much as we could.”
